The Importance Of Social Media When Blogging

Blogging allows people to voice their opinions and knowledge to the world. Whether you blog personally or professionally, as an individual or as a  business, the desire is to reach as many people as possible. One great way of increasing awareness of your blog, and therefore traffic,  is the use of social media. This article will be looking at the three ways in which social networking can help you spread your word of your blog.

1 – Add Social Buttons

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It seems like such an obvious idea that it’s not even worth writing down, yet you would be shocked to see how many new blogs don’t have the social share buttons on them. By adding the social share buttons for Facebook, Twitter, Pinterest, Google Plus, (though you should add as many as you can as they all matter) you allow people to share your blog pages directly with their audience, who may then share it with theirs. It is a free and very effective way of gaining traffic. Social media is free marketing, as long as you use it correctly, and step one for that, is allowing the social share buttons on each of your webpages.

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As you can see from the screenshot, referrals to this website are powered by social media. The top four social networks are all up there as tools which promote my website and actually send traffic to it. Find out how to do this by going to the help centre of your host service and getting tutorials. Be sure to use the official buttons as people feel more comfortable seeing them and so more likely to click them.

2 – Share Your Work

Be sure you have profiles on each of the core networks. You don’t need to be plugged into them all day every day, just be active enough to be interesting and relevant. Be sure you post all of your blogs to each of your profiles. You are your own first port of call when it comes to self marketing. Get your work seen on your own profiles because friends and family are more likely to read it and share it to their profiles via you. You will soon start building an active and engaged audience outside of friends and family when you consistently post good content. Social media is an open stage, be sure to be active on it.

3 – Connect And Network

Social media allows you to directly connect with anyone, anywhere in the world in real time. You have an instant and reliable way to reach out to people and get their attention. In terms of blogging, this could be to make them aware of your work, congratulate them on theirs, inform them that you have mentioned them in your work and so on. If you are aware of other writers similar to you, you can contact them and see if you could guest write for the or vice versa. People may be more likely to ask you to write for them or contact you via trusted networks rather than emails which sometimes seem more intrusive or can be missed. Having as many means of contact as you can is always a good thing when freelancing. It also means that you can increase awareness and traffic if you know you have content which people will find relevant and interesting to them. Although you can use social media an array of things, growing, targeting and networking your audience with it is key in blogging.


Social media is, without doubt, one of the most important things any blogger or writer needs to have in their arsenal. It increases traffic, it makes you accessible and it creates networking opportunities. Find out how to use it correctly, and you will harness a great power tool for blogging.


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