The Online Parody Phenomenon

For those of you who are plugged into Twitter and even Facebook, and who like to follow all the hotest news and celebs, you may have noticed something about accounts these days. There is a popular phenomenon, the parody celeb! The British Royal family seem to be a particularly easy target for this kind of comedic Twitter account. But what is it about parody profiles which make them so popular?

News, Events, Satire and Relevance

The Royal accounts are very popular profile with over 1 million followers world wide. Being British means we are aware of current affairs, tuned into sarcasm and understand exactly what this account is making light of. For example, news of the Royal baby immediately made the media headlines and these feeds were riding it with every ounce of sarcasm and wit as they could.

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Of course, what really makes them work is that these are clearly nothing like reality. To take someones personality and persona and then twist it and apply it to scenarios you know would never happen is the entertaining theme. We all know that the Queen wouldn’t watch the X Factor for example but it’s funny to watch “her” views on it:

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Outright Mockery

All of these parody accounts are mocking people, but some take that very seriously. Whereas the Queen_UK and Charles_HRH are taken out of context but in vague character, Pippatips is just an out right mockery of Pippa Middleton (Kate Middleton’s sister) and her quest to be a writer and party host. Pippa launched a book this year which failed spectacularly and was slammed heavily by her critics for being far too basic and obvious in her party tips. Thus, this account takes that idea and applies it to life and news.

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Parody accounts on social media are just light hearted fun and work because everyone likes to think of famous, important people mucking about and having fun as they are depicted in the accounts. As long as you know not to take them seriously, they are fun to have in your feed, particularly if they are local or national and you are aware of the things they are talking about. Parodies will continue to be popular, comedic gems to be found on all sites at all times.


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