I worked as part of a social media company for a year and a half and in that time, I was expected to know as many social networks as possible To know them and to write about them in-depth meant to use them. As a result, I ended up signing up to a whole host of networks I neither wanted or was interested in. This blog looks at why I chose to delete my LinkedIn account in particular.
Social Media Over Business Media
This is a network aimed at business professionals and giving them a platform on which they can communicate and connect. That’s fine, it’s a needed platform for businesses. I understand it’s great for high flyers and companies. It is however, not a social network in the social sense. You connect on LinkedIn in order to find work, show off your CV and employment history. You do not use it to chit-chat with friends. I didn’t know that many people on it and even those that I did, were all on my Facebook so we spoke there instead as we much preferred it. Although I am sure some businesses may look into LinkedIn for potential employers, it’s not a very big deal in England. I was talking with a friend who is permanently hooked up to the internet and she didn’t even know what it was. Being capable at your job is what gets you employed, not the social networks you use. Even if I was asked why I do not use it, I’d have no problem explaining my dislike of it and why you shouldn’t sign up to every social network.
Bland Interface = No Interest
LinkedIn to look at is very dull. There is nothing eye-catching about the layout, no
theme options and no colour. It’s a bog standard static page which holds no attention. There is little desire to use a site that doesn’t invoke enthusiasm. Unlike Pinterest, Facebook or Twitter – which all have interfaces that you feel happy to use or can even influence – LinkedIn has no showman ship on this front. One of the core factors of success for any business, particularly online, is to want to get the publics attention instantly and it really fails to achieve this.
This was a big problem. I didn’t care about who was posting what and who my connections were connecting with and who LinkedIn thought I should talk to. I un-subscribed from the email, got the pop up “sorry to see you leave” message and thought that was the end of it. I was wrong. I still ended up receiving email upon email. I also know that I am not the only person who suffered this. I saw others in my Twitter feed complaining of the same thing. This poor conduct is not good enough. It is nothing more than spam and I refuse to use a company that behave in that manner. It is not professional and it lowers the respectability of a company if they do not fulfil user wishes of opting out of features just so they can plug their platform.
LinkedIn is great if you are a professional, a business or company looking for that special someone. It’s particularly useful for that if you work in social media. Like all things, it works for some and doesn’t for others. I am the latter. My dream job is history based, research and field trips. If I were ever get a job in a museum, I highly doubt the historians will bother looking at a social network as it’s just not relevant and it’s nothing that wont be on my CV and cover page. They are far more likely to be sat in the library for hours on end reading real book or dusting the display cabinets! LinkedIn is also a boring network and if I were to interact with people socially, I’d hugely prefer to use Facebook or Twitter or even better, see them face to face (nothing beats the old school approach). I also think that a company that spams users is not one to be favoured and is poor performance. So there you have it, my reasons for permanently deleting my LinkedIn account.
~Image sources: http://www.flickr.com/photos/mariosundar